Raising Rarity is an engaging program developed by the Royal Botanic Gardens Victoria that collaborates with schools from Primary and Secondary levels in Victoria to protect rare and threatened plant species. We have combined our expertise in seed ecology, conservation horticulture, education and learning and created a hands on program that engages students, staff and their greater community to create and raise awareness of the plight of plants due to habitat loss and other pressures. With the school students and staff, we have planted out critically endangered plants, sourced from different geographical areas local to the school. The students are actively tending, maintaining, measuring and monitoring the growth variations of these cultivated species and the phenological data is sent back to our seed scientists for analysis.